Ah, the Swiss Army knife: looks innocent enough but is a beautiful piece of ingenuity, versatility and efficiency. Even the most basic one comes with a bunch of extras you might never use. But boy, it comes in handy and not just for camping trips. Each attachment has a multitude of conventional and creative uses. An expensive item falls into a crack in the paving and you scoop it out […]
Do you remember the days of the one size fits all T-shirt? You’d be at a festival or concert and want a memento of your favourite musician, so you buy the T-shirt but it’s too baggy or maybe you’re lucky and it fits. Then you grow or put on weight and what was your favourite top is relegated to the back of your cupboard. You don’t get them much these […]
You’ve planned the perfect dinner party for some work colleagues and there’s been a lot of hype all week (generic marketing campaign). The menu is decided: your signature beef stew and a chickpea curry for the vegetarians; the table is beautifully set and you are all dressed and ready. You’ve spent hours preparing: cooking, cleaning, decorating; and you’re certain of success. When your guests arrive you are the consummate host. […]
We all love a fortune teller, even if we think it’s just a bit of fun. We like the idea of a complete stranger intuitively knowing something about us. It makes us feel special; and if they hit the nail on the head, we’re hooked! What else do you know about me? Tell me more. Why? Because we’ve been seen – validated in some way. It creates a connection and […]
In our personal lives we enthusiastically embrace new technology. We count down the days to our next upgrade, eye the latest gadgets and happily bring home smart TVs. Thrilled with the new possibilities we eagerly devour all they have to offer. So why do companies cling to their legacy tech as if it’s a life raft in an ocean of uncertainty? Enter: the legacy tech conundrum. Our old tech works […]
What is Segmentation? How do you target certain elements of your customer database as part of a strategic campaign? The best way is by using segmentation. A segment is a group of customers with similar characteristics, perhaps they react the same way to an offering, spend the same amount or have similar preferences. Segmentation can be based on a variety of indicators including behaviour, loyalty, location, demographics, psychographics and transactional […]
A 1982 Ford Sierra advert had the ultimate tag line for augmented intelligence: Man and machine in perfect harmony! This metaphor works on so many levels: the idea that the human is in control and the machine obeys; similarly, that if we provide the direction, the machine will take us wherever we wish; that with minimal physical effort the machine does all of the hard work; that without the human […]
DataStax DataStax (www.datastax.com) is a hybrid and multi-cloud database. Built on Apache Cassandra™ and designed from the ground up to run anywhere, on any cloud, in any datacenter, and in every possible combination. DataStax delivers the ultimate hybrid and multi-cloud database. DataStax empowers you to build data-driven applications that set the standard for performance, availability, and scale. Locstat is a DataStax Partner https://www.datastax.com/blog/2020/01/locstat-uses-datastax-graph-powered-iot-event-processing Great Blog!! With DataStax Enterprise (DSE) we have […]
Suggested by the great Conn Bertish as a perfect slogan for our solutions, “intelligence . illuminated” sums up our value proposition in two distinct ways. Information + value = intelligence Our graph intelligence platform, Locstat LightWeaver®, evolved from the requirements of a military environment. Commanders, the business equivalent of managers and the C-suite, need situational awareness, which involves the location and status of what is happening around them. They receive […]
Over the 2018 / 2019 period, Locstat was privileged to participated in the ‘Grindstone (4)’ program. This is a great accelerator +, run by Knife Capital ( https://www.knifecap.com/) and Thinkroom (https://www.thinkroom.co.za/). Locstat was delighted to be recognised by the program and were generously given an award which we will spend on an international conference next year! Great program guys and thanks for the opportunity!
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