SA’s greylisting can feel disempowering but there are steps you can take to reclaim your power.
Hamlet’s soliloquy, in the Shakespearean play that bears his name, essentially questions the value of life. “To be, or not to be, that is the question”, he begins as he waxes lyrical about our powerlessness: that living is a passive state, subject to the whims of fortune; and dying an active one whereby we reclaim our control. Yet, potent as his melancholic speech is, I proffer an alternative to our […]
Customer Data Platforms (CDP) are on the rise. Perhaps you are even one of the 78% of surveyed companies that the 2018 Forbes Report identified as having or in the process of developing a CDP. The desire for it is obvious: to use the myriad of digital customer touch points to extract value and insights that, for example, increase revenue or retention through an enhanced customer experience. The promise a CDP […]
Mary Poppins arrived on a fortuitous wind and brought order to the Banks’ household in creative and exciting ways. She encouraged Jane and Michael to engage their imaginations to visualise the impossible, then focus their energy on manifesting it. Her unobtrusive travelling bag contained numerous wonders that transcended its size and stretched the realms of possibility. She made the miraculous an everyday occurrence, animated the mundane and blew the competition […]
A 1982 Ford Sierra advert had the ultimate tag line for augmented intelligence: Man and machine in perfect harmony! This metaphor works on so many levels: the idea that the human is in control and the machine obeys; similarly, that if we provide the direction, the machine will take us wherever we wish; that with minimal physical effort the machine does all of the hard work; that without the human […]
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