Hiding in plain sight

“I can’t see you, so you can’t see me!” Do you remember that childhood misconception? The idea that if you close your eyes then you’re invisible. Unfortunately, fraudsters are not that naïve and nor are you. So when it comes to fraud just because you can’t see it, doesn’t mean it’s not there. In a data rich environment with millions of transactions a day, it’s all too easy for criminals […]

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Customer 360 – piecing together the consumer puzzle

There are different approaches to making a puzzle. Some people put together all the edges and then fill in the middle. Some start in a corner and work their way outwards. Others first piece together aspects of the image that are recognisable and then link them all up. Inevitably, with persistence, the whole picture comes together, regardless of the method. Consumer interactions with your enterprise are a bit like puzzle […]

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