Hamlet’s soliloquy, in the Shakespearean play that bears his name, essentially questions the value of life. “To be, or not to be, that is the question”, he begins as he waxes lyrical about our powerlessness: that living is a passive state, subject to the whims of fortune; and dying an active one whereby we reclaim our control. Yet, potent as his melancholic speech is, I proffer an alternative to our […]
Customer Data Platforms (CDP) are on the rise. Perhaps you are even one of the 78% of surveyed companies that the 2018 Forbes Report identified as having or in the process of developing a CDP. The desire for it is obvious: to use the myriad of digital customer touch points to extract value and insights that, for example, increase revenue or retention through an enhanced customer experience. The promise a CDP […]
A 1982 Ford Sierra advert had the ultimate tag line for augmented intelligence: Man and machine in perfect harmony! This metaphor works on so many levels: the idea that the human is in control and the machine obeys; similarly, that if we provide the direction, the machine will take us wherever we wish; that with minimal physical effort the machine does all of the hard work; that without the human […]
Suggested by the great Conn Bertish as a perfect slogan for our solutions, “intelligence . illuminated” sums up our value proposition in two distinct ways. Information + value = intelligence Our graph intelligence platform, Locstat LightWeaver®, evolved from the requirements of a military environment. Commanders, the business equivalent of managers and the C-suite, need situational awareness, which involves the location and status of what is happening around them. They receive […]
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