UDAP or CDP? Which will you choose?
Customer Data Platforms (CDP) are on the rise. Perhaps you are even one of the 78% of surveyed companies that the 2018 Forbes Report identified as having or in the process of developing a CDP. The…
The Power Of Graph
Are you struggling to achieve your company goals with your existing technology? Do you want to ask complex questions of your data and receive timely insights and intelligence? In the ‘Top 10 Data and Analytics…
Loyalty schemes – Mind the gap!
Customer loyalty schemes are everywhere, from major retailers to small local stores, pharmacies to gyms. They give the impression that companies wish to get to know their customers and to offer them something they actually…
Customer delight – finding that sweet spot!
Customer delight is the latest focus in customer service. A delighted customer is deemed to have greater brand loyalty and to actively promote your company on social media. Yet according to the NTT 2020 Global…
Operational intelligence: the truth is in here
Honesty is a scary word for some people. Perhaps because they think it means spilling your guts or sharing your darkest secrets. They fear being exposed and found wanting. Others go over the top with…
Data Intelligence – connecting the dots
_ _ _ … _ _ _ In case you’re wondering, that’s Morse Code. Meaningless if you can’t decipher it, yet informative when you can. Of course, that’s assuming that you notice it in the…
Recommender Systems: A different take
We all love a fortune teller, even if we think it’s just a bit of fun. We like the idea of a complete stranger intuitively knowing something about us. It makes us feel special;…
Open up the future: understanding the legacy tech conundrum
In our personal lives we enthusiastically embrace new technology. We count down the days to our next upgrade, eye the latest gadgets and happily bring home smart TVs. Thrilled with the new possibilities we eagerly…
Augmented intelligence
A 1982 Ford Sierra advert had the ultimate tag line for augmented intelligence: Man and machine in perfect harmony! This metaphor works on so many levels: the idea that the human is in control and…
intelligence . illuminated
Suggested by the great Conn Bertish as a perfect slogan for our solutions, “intelligence . illuminated” sums up our value proposition in two distinct ways. Information + value = intelligence Our unified data analytics platform,…
Categories
- Articles (28)