Loyalty schemes – Mind the gap!
Customer loyalty schemes are everywhere, from major retailers to small local stores, pharmacies to gyms. They give the impression that companies wish to get to know their customers and to offer them something they actually…
Customer delight – finding that sweet spot!
Customer delight is the latest focus in customer service. A delighted customer is deemed to have greater brand loyalty and to actively promote your company on social media. Yet according to the NTT 2020 Global…
Want a ‘Customer Data Platform’? What you really need is a data intelligence capability!
Do you want a ‘Customer Data Platform’ (CDP)? Of course you do! Perhaps you are even one of the 78% of surveyed companies that the 2018 Forbes Report identified as having or in the process…
Operational intelligence: the truth is in here
Honesty is a scary word for some people. Perhaps because they think it means spilling your guts or sharing your darkest secrets. They fear being exposed and found wanting. Others go over the top with…
Data Intelligence – connecting the dots
_ _ _ … _ _ _ In case you’re wondering, that’s Morse Code. Meaningless if you can’t decipher it, yet informative when you can. Of course, that’s assuming that you notice it in the…
Recommender Systems: A different take
We all love a fortune teller, even if we think it’s just a bit of fun. We like the idea of a complete stranger intuitively knowing something about us. It makes us feel special;…
Open up the future: understanding the legacy tech conundrum
In our personal lives we enthusiastically embrace new technology. We count down the days to our next upgrade, eye the latest gadgets and happily bring home smart TVs. Thrilled with the new possibilities we eagerly…
Augmented Intelligence
The Problem Retailers, Financial Services and Fintech providers (payments, generosity/loyalty programs, vouchers, insurance etc) struggle to harness and derive value from big and real-time data. Opportunities to increase revenue, value-add and enhance their customers’ experience…
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