Further Together
“If you want to go fast, go alone. If you want to go far, go together” …
Loyalty schemes – Mind the gap!
Customer loyalty schemes are everywhere, from major retailers to small local stores, pharmacies to gyms. They give the impression that companies wish to get to know their customers and to offer them something they actually…
Customer 360 – piecing together the consumer puzzle
There are different approaches to making a puzzle. Some people put together all the edges and then fill in the middle. Some start in a corner and work their way outwards. Others first piece together…
Practically perfect in every way: resolving the CIO dilemma
Mary Poppins arrived on a fortuitous wind and brought order to the Banks’ household in creative and exciting ways. She encouraged Jane and Michael to engage their imaginations to visualise the impossible, then focus their…
Customer delight – finding that sweet spot!
Customer delight is the latest focus in customer service. A delighted customer is deemed to have greater brand loyalty and to actively promote your company on social media. Yet according to the NTT 2020 Global…
Want a ‘Customer Data Platform’? What you really need is a data intelligence capability!
Do you want a ‘Customer Data Platform’ (CDP)? Of course you do! Perhaps you are even one of the 78% of surveyed companies that the 2018 Forbes Report identified as having or in the process…
Operational intelligence: the truth is in here
Honesty is a scary word for some people. Perhaps because they think it means spilling your guts or sharing your darkest secrets. They fear being exposed and found wanting. Others go over the top with…
Data Intelligence – connecting the dots
_ _ _ … _ _ _ In case you’re wondering, that’s Morse Code. Meaningless if you can’t decipher it, yet informative when you can. Of course, that’s assuming that you notice it in the…
The Swiss Army knife of recommender systems
Ah, the Swiss Army knife: looks innocent enough but is a beautiful piece of ingenuity, versatility and efficiency. Even the most basic one comes with a bunch of extras you might never use. But boy,…
Categories
- Articles (34)