I’m not talking about brain cells here, though using them always helps. I’m referring to the deluge of information that floods companies daily and a very simple equation: data + value = intelligence. Ideally, this translates into data that is curated, contextualised and enhanced, then delivered timeously as actionable insights. Just the kind of intelligence that Locstat LightWeaver®, our graph intelligence platform, provides. How to add value To begin with […]
Hamlet’s soliloquy, in the Shakespearean play that bears his name, essentially questions the value of life. “To be, or not to be, that is the question”, he begins as he waxes lyrical about our powerlessness: that living is a passive state, subject to the whims of fortune; and dying an active one whereby we reclaim our control. Yet, potent as his melancholic speech is, I proffer an alternative to our […]
Customer loyalty schemes are everywhere, from major retailers to small local stores, pharmacies to gyms. They give the impression that companies wish to get to know their customers and to offer them something they actually want. Successful schemes utilise customer information to do just that. However, there are many loyalty programmes that fall short. Ever received a discount for a product you never buy or a pet you don’t have? […]
There are different approaches to making a puzzle. Some people put together all the edges and then fill in the middle. Some start in a corner and work their way outwards. Others first piece together aspects of the image that are recognisable and then link them all up. Inevitably, with persistence, the whole picture comes together, regardless of the method. Consumer interactions with your enterprise are a bit like puzzle […]
Mary Poppins arrived on a fortuitous wind and brought order to the Banks’ household in creative and exciting ways. She encouraged Jane and Michael to engage their imaginations to visualise the impossible, then focus their energy on manifesting it. Her unobtrusive travelling bag contained numerous wonders that transcended its size and stretched the realms of possibility. She made the miraculous an everyday occurrence, animated the mundane and blew the competition […]
Customer delight is the latest focus in customer service. A delighted customer is deemed to have greater brand loyalty and to actively promote your company on social media. Yet according to the NTT 2020 Global Customer Experience Benchmarking Report, “Just 15.5% [of companies] place ‘customer delight’ as the top driving force behind their customer journey design strategy.” Yet 81.6% acknowledge that customer experience (CX) provides them with a competitive edge. […]
Honesty is a scary word for some people. Perhaps because they think it means spilling your guts or sharing your darkest secrets. They fear being exposed and found wanting. Others go over the top with it and TMI with abandon. By sharing everything they determine who’s worthy of their friendship and dismiss those whose responses don’t appeal. It’s like an upfront vetting system. Honesty, though, isn’t really about either of […]
_ _ _ … _ _ _ In case you’re wondering, that’s Morse Code. Meaningless if you can’t decipher it, yet informative when you can. Of course, that’s assuming that you notice it in the first place – but we’ll get to that later. This sequence denotes the letters “O – S – O”. Still cryptic? Intentionally so to highlight the fact that disparate pieces of data require context and […]
Ah, the Swiss Army knife: looks innocent enough but is a beautiful piece of ingenuity, versatility and efficiency. Even the most basic one comes with a bunch of extras you might never use. But boy, it comes in handy and not just for camping trips. Each attachment has a multitude of conventional and creative uses. An expensive item falls into a crack in the paving and you scoop it out […]
Suggested by the great Conn Bertish as a perfect slogan for our solutions, “intelligence . illuminated” sums up our value proposition in two distinct ways. Information + value = intelligence Our graph intelligence platform, Locstat LightWeaver®, evolved from the requirements of a military environment. Commanders, the business equivalent of managers and the C-suite, need situational awareness, which involves the location and status of what is happening around them. They receive […]
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