Customer 360 – piecing together the consumer puzzle

There are different approaches to making a puzzle. Some people put together all the edges and then fill in the middle. Some start in a corner and work their way outwards. Others first piece together aspects of the image that are recognisable and then link them all up. Inevitably, with persistence, the whole picture comes together, regardless of the method. Consumer interactions with your enterprise are a bit like puzzle […]

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Holistic: the new normal

There was a time back in the 1990s when ‘holistic’ was a dirty word in business circles. It was reserved for New Age fanatics and alternative health practitioners. If it turned up in a conversation at work, it was met with derision or a scoff of, “You’re one of those people.” That meant weird and not in a charitable way but in a where’s your straitjacket kind of vein. All […]

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