Customer 360 – piecing together the consumer puzzle
by
Shifa Salih
There are different approaches to making a puzzle. Some people put together all the edges and then fill in the middle. Some start in a corner and work their way outwards. Others first piece together…
Articles
Holistic: the new normal
by
Shifa Salih
There was a time back in the 1990s when ‘holistic’ was a dirty word in business circles. It was reserved for New Age fanatics and alternative health practitioners. If it turned up in a conversation…
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