One size fits all? One of our unique selling points

Do you remember the days of the one size fits all T-shirt? You’d be at a festival or concert and want a memento of your favourite musician, so you buy the T-shirt but it’s too baggy or maybe you’re lucky and it fits. Then you grow or put on weight and what was your favourite top is relegated to the back of your cupboard. You don’t get them much these […]

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Open up the future: understanding the legacy tech conundrum

In our personal lives we enthusiastically embrace new technology. We count down the days to our next upgrade, eye the latest gadgets and happily bring home smart TVs. Thrilled with the new possibilities we eagerly devour all they have to offer. So why do companies cling to their legacy tech as if it’s a life raft in an ocean of uncertainty? Enter: the legacy tech conundrum. Our old tech works […]

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Augmented intelligence

A 1982 Ford Sierra advert had the ultimate tag line for augmented intelligence: Man and machine in perfect harmony! This metaphor works on so many levels: the idea that the human is in control and the machine obeys; similarly, that if we provide the direction, the machine will take us wherever we wish; that with minimal physical effort the machine does all of the hard work; that without the human […]

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