UDAP or CDP? Which will you choose?
Customer Data Platforms (CDP) are on the rise. Perhaps you are even one of the 78% of surveyed companies that the 2018 Forbes Report identified as having or in the process of developing a CDP. The…
The ultimate mother: supply chain intelligence
Regardless of sex, as a supply chain manager you need to be the ultimate mother at all times. You need to know everyone’s schedule (and not just your kids’!); ensure that everybody and everything is…
Manufacturing + intelligence = magnificence
A production manager’s headache As a production manager in manufacturing, there is increasing pressure from the executives higher up to increase efficiency, reduce costs and provide feedback on measurable outcomes such as CPUs and…
No data point is an island: the power of graph!
In 1929, Hungarian author Frigyes Karinthy proposed the concept of six degrees of separation: “that any two individuals could be connected through at most five acquaintances”. This idea grew from a belief that the modern…
Hiding in plain sight
“I can’t see you, so you can’t see me!” Do you remember that childhood misconception? The idea that if you close your eyes then you’re invisible. Unfortunately, fraudsters are not that naïve and nor are…
Loyalty schemes – Mind the gap!
Customer loyalty schemes are everywhere, from major retailers to small local stores, pharmacies to gyms. They give the impression that companies wish to get to know their customers and to offer them something they actually…
Customer 360 – piecing together the consumer puzzle
There are different approaches to making a puzzle. Some people put together all the edges and then fill in the middle. Some start in a corner and work their way outwards. Others first piece together…
Holistic: the new normal
There was a time back in the 1990s when ‘holistic’ was a dirty word in business circles. It was reserved for New Age fanatics and alternative health practitioners. If it turned up in a conversation…
Practically perfect in every way: resolving the CIO dilemma
Mary Poppins arrived on a fortuitous wind and brought order to the Banks’ household in creative and exciting ways. She encouraged Jane and Michael to engage their imaginations to visualise the impossible, then focus their…
Customer delight – finding that sweet spot!
Customer delight is the latest focus in customer service. A delighted customer is deemed to have greater brand loyalty and to actively promote your company on social media. Yet according to the NTT 2020 Global…
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