Customer 360 – piecing together the consumer puzzle
by
Shifa Salih
There are different approaches to making a puzzle. Some people put together all the edges and then fill in the middle. Some start in a corner and work their way outwards. Others first piece together…
Articles
The importance of customer segmentation.
by
Hallam Ford
What is Segmentation? How do you target certain elements of your customer database as part of a strategic campaign? The best way is by using segmentation. A segment is a group of customers with similar…
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