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    Customer 360 – piecing together the consumer puzzle

    by Shifa Salih

    There are different approaches to making a puzzle. Some people put together all the edges and then fill in the middle. Some start in a corner and work their way outwards. Others first piece together…

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    The importance of customer segmentation.

    by Hallam Ford

    What is Segmentation? How do you target certain elements of your customer database as part of a strategic campaign? The best way is by using segmentation. A segment is a group of customers with similar…

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    The Power Of Graph
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    No data point is an island: the power of graph!
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    Hiding in plain sight

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