UDAP or CDP? Which will you choose?
by
Shifa Salih
Customer Data Platforms (CDP) are on the rise. Perhaps you are even one of the 78% of surveyed companies that the 2018 Forbes Report identified as having or in the process of developing a CDP. The…
Articles
Hiding in plain sight
by
Shifa Salih
“I can’t see you, so you can’t see me!” Do you remember that childhood misconception? The idea that if you close your eyes then you’re invisible. Unfortunately, fraudsters are not that naïve and nor are…
Data Intelligence – connecting the dots
by
Shifa Salih
_ _ _ … _ _ _ In case you’re wondering, that’s Morse Code. Meaningless if you can’t decipher it, yet informative when you can. Of course, that’s assuming that you notice it in the…
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