50 million data transactions a day with Cassandra

We were privileged to be invited by the DevOps.com community to discuss Locstat’s unified data analytics platform at a webinar sponsored by our partners DataStax. The three main topics were: How did Locstat decide what open source technologies to use? Why we decided to use DataStax Enterprise? How to scale with zero downtime?     It was great to tell the world about our journey and show how we deliver next-generation solutions to our […]

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The impact of COVID-19 on retail | Why customer loyalty can’t be ignored

Are you getting the necessary insights into your customers to ensure you are maximising their customer experience? How are you tracking your loyalty programme? Are you preventing customer churn? Do you have a customer 360 view of your customers? And what of Covid-19? How did that impact on your customers and your rewards program? Locstat, along with its partner iOCO recently did an exciting webinar discussing “The impact of Covid-19 […]

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iOCO partners with Locstat

Locstat is delighted to announce its partnership with iOCO : Technology solutions leader iOCO has partnered with Locstat, a company specialising in graph-powered AI and event processing for augmented intelligence, to bring clients a cost-effective data analysis and visualisation solution. The partnership will enable iOCO to add this unique solution to its comprehensive data offering, while expanding Locstat’s reach internationally. Varsha Ramesar, Cluster Executive for Data and Analytics at iOCO, […]

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Loyalty schemes – Mind the gap!

Customer loyalty schemes are everywhere, from major retailers to small local stores, pharmacies to gyms. They give the impression that companies wish to get to know their customers and to offer them something they actually want. Successful schemes utilise customer information to do just that. However, there are many loyalty programmes that fall short. Ever received a discount for a product you never buy or a pet you don’t have? […]

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Customer 360 – piecing together the consumer puzzle

There are different approaches to making a puzzle. Some people put together all the edges and then fill in the middle. Some start in a corner and work their way outwards. Others first piece together aspects of the image that are recognisable and then link them all up. Inevitably, with persistence, the whole picture comes together, regardless of the method. Consumer interactions with your enterprise are a bit like puzzle […]

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Holistic: the new normal

There was a time back in the 1990s when ‘holistic’ was a dirty word in business circles. It was reserved for New Age fanatics and alternative health practitioners. If it turned up in a conversation at work, it was met with derision or a scoff of, “You’re one of those people.” That meant weird and not in a charitable way but in a where’s your straitjacket kind of vein. All […]

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Practically perfect in every way: resolving the CIO dilemma

Mary Poppins arrived on a fortuitous wind and brought order to the Banks’ household in creative and exciting ways. She encouraged Jane and Michael to engage their imaginations to visualise the impossible, then focus their energy on manifesting it. Her unobtrusive travelling bag contained numerous wonders that transcended its size and stretched the realms of possibility. She made the miraculous an everyday occurrence, animated the mundane and blew the competition […]

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Customer delight – finding that sweet spot!

Customer delight is the latest focus in customer service. A delighted customer is deemed to have greater brand loyalty and to actively promote your company on social media. Yet according to the NTT 2020 Global Customer Experience Benchmarking Report, “Just 15.5% [of companies] place ‘customer delight’ as the top driving force behind their customer journey design strategy.” Yet 81.6% acknowledge that customer experience (CX) provides them with a competitive edge. […]

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Operational intelligence: the truth is in here

Honesty is a scary word for some people. Perhaps because they think it means spilling your guts or sharing your darkest secrets. They fear being exposed and found wanting. Others go over the top with it and TMI with abandon. By sharing everything they determine who’s worthy of their friendship and dismiss those whose responses don’t appeal. It’s like an upfront vetting system. Honesty, though, isn’t really about either of […]

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Data Intelligence – connecting the dots

_ _ _ … _ _ _ In case you’re wondering, that’s Morse Code. Meaningless if you can’t decipher it, yet informative when you can. Of course, that’s assuming that you notice it in the first place – but we’ll get to that later. This sequence denotes the letters “O – S – O”.  Still cryptic? Intentionally so to highlight the fact that disparate pieces of data require context and […]

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