UDAP or CDP? Which will you choose?

Customer Data Platforms (CDP) are on the rise. Perhaps you are even one of the 78% of surveyed companies that the 2018 Forbes Report identified as having or in the process of developing a CDP. The desire for it is obvious: to use the myriad of digital customer touch points to extract value and insights that, for example, increase revenue or retention through an enhanced customer experience. The promise a CDP […]

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Augmented intelligence

A 1982 Ford Sierra advert had the ultimate tag line for augmented intelligence: Man and machine in perfect harmony! This metaphor works on so many levels: the idea that the human is in control and the machine obeys; similarly, that if we provide the direction, the machine will take us wherever we wish; that with minimal physical effort the machine does all of the hard work; that without the human […]

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