Customer loyalty schemes are everywhere, from major retailers to small local stores, pharmacies to gyms. They give the impression that companies wish to get to know their customers and to offer them something they actually want. Successful schemes utilise customer information to do just that. However, there are many loyalty programmes that fall short. Ever received a discount for a product you never buy or a pet you don’t have? […]
There are different approaches to making a puzzle. Some people put together all the edges and then fill in the middle. Some start in a corner and work their way outwards. Others first piece together aspects of the image that are recognisable and then link them all up. Inevitably, with persistence, the whole picture comes together, regardless of the method. Consumer interactions with your enterprise are a bit like puzzle […]
We all love a fortune teller, even if we think it’s just a bit of fun. We like the idea of a complete stranger intuitively knowing something about us. It makes us feel special; and if they hit the nail on the head, we’re hooked! What else do you know about me? Tell me more. Why? Because we’ve been seen – validated in some way. It creates a connection and […]
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