Loyalty schemes – Mind the gap!
by
Shifa Salih
Customer loyalty schemes are everywhere, from major retailers to small local stores, pharmacies to gyms. They give the impression that companies wish to get to know their customers and to offer them something they actually…
Articles
Customer 360 – piecing together the consumer puzzle
by
Shifa Salih
There are different approaches to making a puzzle. Some people put together all the edges and then fill in the middle. Some start in a corner and work their way outwards. Others first piece together…
Recommender Systems: A different take
by
Shifa Salih
We all love a fortune teller, even if we think it’s just a bit of fun. We like the idea of a complete stranger intuitively knowing something about us. It makes us feel special;…
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