The Swiss Army knife of recommender systems
Ah, the Swiss Army knife: looks innocent enough but is a beautiful piece of ingenuity, versatility and efficiency. Even the most basic one comes with a bunch of extras you might never use. But boy,…
One size fits all? One of our unique selling points
Do you remember the days of the one size fits all T-shirt? You’d be at a festival or concert and want a memento of your favourite musician, so you buy the T-shirt but it’s too…
The missing ingredient: preventing churn
You’ve planned the perfect dinner party for some work colleagues and there’s been a lot of hype all week (generic marketing campaign). The menu is decided: your signature beef stew and a chickpea curry for…
Recommender Systems: A different take
We all love a fortune teller, even if we think it’s just a bit of fun. We like the idea of a complete stranger intuitively knowing something about us. It makes us feel special;…
Open up the future: understanding the legacy tech conundrum
In our personal lives we enthusiastically embrace new technology. We count down the days to our next upgrade, eye the latest gadgets and happily bring home smart TVs. Thrilled with the new possibilities we eagerly…
The importance of customer segmentation.
What is Segmentation? How do you target certain elements of your customer database as part of a strategic campaign? The best way is by using segmentation. A segment is a group of customers with similar…
Augmented Intelligence
The Problem Retailers, Financial Services and Fintech providers (payments, generosity/loyalty programs, vouchers, insurance etc) struggle to harness and derive value from big and real-time data. Opportunities to increase revenue, value-add and enhance their customers’ experience…
Partnering with the Best
DataStax DataStax (www.datastax.com) is a hybrid and multi-cloud database. Built on Apache Cassandra™ and designed from the ground up to run anywhere, on any cloud, in any datacenter, and in every possible combination. DataStax delivers…
Illuminating the Shadows in 2020
A Story A quick story to start the year off: A police officer on his beat late at night, sees an obviously intoxicated businessman, shabbily dressed in his business suit. He observes the seemingly baffled…
Merry Christmas and a Happy New Year!
May your Digital Transformation be successful. May you illuminate the dark, currently unseen spaces in your data. May your data become more connected. May you deal with complexity better. May you get immediate answers to…
Categories
- Articles (29)