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    Practically perfect in every way: resolving the CIO dilemma

    by Shifa Salih

    Mary Poppins arrived on a fortuitous wind and brought order to the Banks’ household in creative and exciting ways. She encouraged Jane and Michael to engage their imaginations to visualise the impossible, then focus their…

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    Customer delight – finding that sweet spot!

    by Shifa Salih

    Customer delight is the latest focus in customer service. A delighted customer is deemed to have greater brand loyalty and to actively promote your company on social media. Yet according to the NTT 2020 Global…

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    Want a ‘Customer Data Platform’? What you really need is a data intelligence capability!

    by Hallam Ford

    Do you want a ‘Customer Data Platform’ (CDP)?  Of course you do! Perhaps you are even one of the 78% of surveyed companies that the 2018 Forbes Report identified as having or in the process…

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    Operational intelligence: the truth is in here

    by Shifa Salih

    Honesty is a scary word for some people. Perhaps because they think it means spilling your guts or sharing your darkest secrets. They fear being exposed and found wanting. Others go over the top with…

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    Data Intelligence – connecting the dots

    by Shifa Salih

    _ _ _ … _ _ _ In case you’re wondering, that’s Morse Code. Meaningless if you can’t decipher it, yet informative when you can. Of course, that’s assuming that you notice it in the…

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    The Swiss Army knife of recommender systems

    by Shifa Salih

    Ah, the Swiss Army knife: looks innocent enough but is a beautiful piece of ingenuity, versatility and efficiency. Even the most basic one comes with a bunch of extras you might never use. But boy,…

    Articles

    One size fits all? One of our unique selling points

    by Shifa Salih

    Do you remember the days of the one size fits all T-shirt? You’d be at a festival or concert and want a memento of your favourite musician, so you buy the T-shirt but it’s too…

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    The missing ingredient: preventing churn

    by Shifa Salih

    You’ve planned the perfect dinner party for some work colleagues and there’s been a lot of hype all week (generic marketing campaign). The menu is decided: your signature beef stew and a chickpea curry for…

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    Recommender Systems: A different take

    by Shifa Salih

      We all love a fortune teller, even if we think it’s just a bit of fun. We like the idea of a complete stranger intuitively knowing something about us. It makes us feel special;…

    Articles

    Open up the future: understanding the legacy tech conundrum

    by Hallam Ford

    In our personal lives we enthusiastically embrace new technology. We count down the days to our next upgrade, eye the latest gadgets and happily bring home smart TVs. Thrilled with the new possibilities we eagerly…

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